Saturday, February 20, 2010

RotoHog Buzz -- Dip your toes into the sports tweet stream

The beta version of RotoHog Buzz, one of my pet projects, has been just been released. RotoHog now has buzz hubs that aggregate the tweets and the best news and blog articles for seven different sports.

We even use geo tagging to overlay the tweet stream onto the world map. Check out my last post to see what this looks like. Very cool.

We're currently covering the following sports:

Basketball -
Hockey -
College Basketball -
Stock Car Racing -
Soccer -
Baseball -
Football -

Check it out and let me know what you think.

Wednesday, February 10, 2010

Catch all the latest Sports and Entertainment buzz with RotoHog's Info Hubs

We will be providing:
  • Map of the real-time social buzz 
  • Twitter Stream
  • other cool tools for tracking the hottest news, blogs, videos and photos
Here are examples for the buzz around college basketball:

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Sunday, February 7, 2010

RotoHog and NASCAR press release on strategic deal to power fantasy stock exchange

RotoHog Forms Strategic Partnership with NASCAR.COM, to Create and Implement Fantasy Stock Exchange Game
One of America’s fastest-growing game developers to build a state of the art fantasy stock exchange game for America’s premier sport for brand activation and fan involvement

LOS ANGELES, CA—(February 4, 2010) RotoHog, one of the fastest-growing and most innovative fantasy sports operators and game developers for major brands and professional sports, today announced that they have formed a strategic partnership with NASCAR.COM. RotoHog has built a fantasy exchange game that will begin in February with the NASCAR Sprint Cup Series at Daytona. NASCAR.COM is part of Turner Sports.

“There is perhaps no sport that has a more passionate and dedicated following than NASCAR.COM, and we think that the fans will take to this exchange game like no other application in the sport,” said Kelly Perdew, CEO of RotoHog. “NASCAR.COM Stock Exchange is about being able to buy and sell drivers as you build and rotate your own team each week to compete for fantasy points. Just like a stock ticker, RotoHog’s Sports Market Ticker™ shows live pricing movements of the drivers based on the drivers’ supply and demand and provides a real-time indicator of the fan favorites in the game.” To explore or sign up for the game, visit


RotoHog builds powerful, award-winning games around any set of structured data (statistics, website activity, appearances on magazine covers, ticket sales, song downloads, etc.) for media partners such as Disney/ABC,, NASCAR.COM, Sporting News, Turner Digital,, The Los Angeles Times, Pro Football Weekly, AVP, Fox Sports International, GoDaddy, and LG Electronics. Their gaming platform allows major brands and media companies to engage and monetize their audiences via a GaaS (Games as a Service) model. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.

For more information on RotoHog or having games designed and built, please visit

Media Contact:
Joe Favorito

Saturday, February 6, 2010

International Growth of Fantasy Sports - RotoHog

A Wicked (Virtual) Googly
What Fantasy Veterans Can Learn From a New Cricket Game Catching On in India

FEBRUARY 5, 2010, 3:22 P.M. ET
By NANDO DI FINO, The Wall Street Journal

It was only a matter of time before cricket and fantasy sports found each other.

You can now play with an avatar of Indian cricket captain Mahendra Singh Dhoni.

Cricket is the second-most popular sport in both England and Australia, and tops in India. It’s wildly popular in Sri Lanka, Pakistan, South Africa, and a host of other British Commonwealth nations. Only soccer can make an airtight case for being more popular around the world.

India alone has a population of about 1.1 billion people, and its cricket madness reaches heights that even the most fervent American football fan could never understand.
In March 2009, raised $2 million in Series B funding and successfully created fantasy soccer games for media companies in Brazil (in Portuguese and English) and for Fox Sports International (in Spanish and English). Their platform is even designed to deliver in multi-lingual capability, including Mandarin.

“I absolutely believe that international is a huge growth opportunity for fantasy sports,” says RotoHog CEO Kelly Perdew .

Source: Wall Street Journal

RotoHog Stock Exchange -- Sports Market Tickers

The RotoHog Sports Market Ticker (TM) for the NASCAR Stock Exchanged.

The latest RotoHog Sports Market Ticker (TM) for the NBA Stock Exchanged brought to you by Kia Motors.